Virgil Abloh is an American designer, DJ and stylist who came to prominence as Kanye West’s creative director. He is the founder and designer for his label Pyrex Vision and OFF-WHITE.

Pyrex Vision is an art re-appropriation project, by printing onto pre-existing garments. Whereas, the label OFF-WHITE offers full collections of men’s and women’s streetwear. He has since made waves in the fashion world with his luxury streetwear label, Off-White, culminating in his appointment as artistic director of menswear at Louis Vuitton in March 2018.

Born in 1980 to Ghanaian parents, Abloh grew up in the outskirts of Chicago. He obtained his bachelor degree in civil engineering from the University of Wisconsin-Madison in 2002 and went on to study architecture at the Illinois Institute of Technology.

After working for an architecture firm for two years, Abloh shifted his focus to fashion. He entered the world of fashion with an internship at Fendi in 2009 alongside Kanye and founded RSVP Gallery, an art gallery and menswear boutique in Chicago. That same year, he joined Kanye West’s creative agency Donda as creative director, overseeing projects like stage shows and concert merchandise.

In 2012, Abloh launched his first fashion brand, Pyrex Vision. Alongside this, he collaborated with Matthew Williams and Heron Preston as part of a collective called Been Trill.Pyrex shuttered in 2013. That same year, Abloh launched luxury men’s and women’s streetwear label Off-White. The Milan-based brand was picked up by stockists like Barneys and Colette, and is worn by the likes of Jay-Z, ASAP Rocky, Rihanna and Beyoncé. Off-White was an LVMH Prize finalist in 2015.

Abloh’s first show for Louis Vuitton was held in the gardens of the Palais Royale in Paris in June, on a rainbow-coloured runway with friends in attendance that included Kid Cudi, Kanye and Kim Kardashian-West. He became Vuitton’s first black design lead (one of the first at any heritage fashion house) with no formal fashion training. Abloh was listed as an Icon on TIME 100 as one of the most influential people of 2018. Alongside running his fashion brand and consulting, Abloh DJs under the alias Flat-White.